Campaign Objectives
The Federation of Canadian Municipalities (FCM) wanted to increase the number of municipal capital project funding applications initiated in its lead generation process.
The Plan:
In advance of the paid traffic campaign, FCM developed landing pages in English and French containing links to supporting documentation describing the funding application process.
Where digital fit:
In addition to its regular organic social media and email newsletters, FCM approved a paid search media buy on Google Ads. Online Authority was tasked with advising the internal team with how to plan the campaign, including how to undertake keyword research and how to structure its Ad Groups.
Online Authority provided advisory services to the FCM team on creative – copy and image treatments – including adjustments after an initial test period in market.
Results:
The campaign launched ran for the duration of the funding season and additional tests were planned.
We can help
If you are interested in learning more about launching your Google paid Search campaign, contact Online Authority today.
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