Events

Prepare to Defend Your (site) workshop goes on the road

by Kelly Kubrick on November 1, 2009

CASLIS, Canada’s Association for Special Libraries and Information Services is sending Online Authority’s “Prepare to Defend Your (site)!: Website Performance Measurement” workshop on a cross-Canada roadshow.

Join Kelly Kubrick this fall in Winnipeg, Edmonton, Calgary, Ottawa or Montreal for an entertaining workshop on Internet Performance Measurement. Learn how to:

  • Prove you are using your website to offer better service to clients;
  • Ensure your website remains accountable; and
  • Secure resources to improve the website going forward.

It’s an Internet call to arms!

This three hour workshop will be offered by the following CASLIS chapters:

  • Winnipeg, Manitoba – November 3rd, 2009 – 2:00 pm
  • Edmonton, Alberta – November 4th, 2009 – 12:30 pm
  • Calgary, Alberta – November 5th, 2009 – 9:30 am
  • Ottawa, Ontario – November 12th, 2009 – 1:00 pm
  • Montreal, Quebec – November 24th, 2009 – 1:oo pm

Register for your preferred city at each chapter’s website, or contact Online Authority for assistance.

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Kelly KubrickPrepare to Defend Your (site) workshop goes on the road

Customer Engagement through Social Media

by Kelly Kubrick on September 25, 2009

On behalf of the OCRI Zone5ive Marketing Forum programming committee, I’m pleased to share details about our ‘season opener’ which will be held on October 8th, 2009.

Our speaker is Natasha D’Souza, Founder of Virtual EyeSee, who will be presenting Customer Engagement through Social Media:

If you are like many organizations, you have likely begun to add some elements of social media to your marketing tactics. But how do you leverage these new channels to truly engage customers in meaningful conversations, and to gather and respond to market feedback?

In this Zone5ive session, you will learn how to use Twitter, Facebook, YouTube and Blogs to listen to and engage your audience, and to build your own online community using open source tools and hosted services.

Some of the takeaways will be:

– skills to help you learn to listen to your customers
– approaches for successful customer engagement
– crowd sourcing your product development; and much more.

Natasha D’Souza from Virtual EyeSee will take you on a social media adventure and inspire you to engage with your customers. Whether you are on a shoestring, moderate or large budget there is solution for everyone.

Date: Thursday October 8, 2009
Time: 11:30 a.m. – 1:30 p.m.
Location: Ben Franklin Place, Council Chamber – Main Floor, 101 Centrepointe Dr.

Register online or by contacting Tanya Calvo, Conference Administrator at 613-828-6274 ext. 224 or tcalvo@ocri.ca.

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Kelly KubrickCustomer Engagement through Social Media

The MHC Online®: Get the Electronic Edge!

by Kelly Kubrick on September 8, 2009

The Canadian Manufactured Housing Institute (CMHI) and Online Authority are pleased to announce the newest Manufactured Housing Consultant (MHC)® workshop.

The MHC® Online: Get the Electronic Edge! will be offered in Ottawa, Canada on Saturday, September 19th, 2009 in conjunction with CMHI’s Semi-Annual Meeting.

This new workshop was created for salespeople seeking perspective on the value of the web as a lead generation tool. In particular, this course is directed at Registered Manufactured Housing Consultants (MHC)® and manufactured housing and factory-built sales people, marketing staff and business owners.

Interested in attending? Visit CMHI for meeting and workshop agendas as well information about how to register.

If you have any other question, feel free to contact CMHI or Online Authority for more details.

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Kelly KubrickThe MHC Online®: Get the Electronic Edge!

50 Ideas on Using Twitter and LinkedIn for Business

by Kelly Kubrick on June 8, 2009

Looks like it’s going to be a great OCRI Zone5ive Marketing Forum session this week! Andrew Milne of bv02 Inc. will be moderating the following panel:

Kelly Rusk, Manager of Marketing and Communities, MediaMiser Ltd (Go Kelly!)
Scott Lake, Founder, ThinkSM and SWIX
Luc Levesque, Founder, TravelPod.com

Entitled “50 Ideas on Using Twitter and LinkedIn for Business” the pitch is:

“Listen to and engage this panel of social media experts to determine how, when and if you should be adding some of the world’s most influential social media networks to your marketing and communication mix. Benefit from their experience and research and discover how both local and international brands are succeeding, or failing, with the likes of LinkedIn and Twitter. Covering topics such as How to Build a Social Media Plan, Social Media ROI and Social Media Tools you’ll leave the session armed with a checklist of things to do and investigate.”

Date & Time: Thursday June 11, 2009 – 11:30 a.m. – 1:30 p.m.
Location: Ben Franklin Place, Council Chamber – Main Floor, 101 Centrepointe Dr.

Register here

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Kelly Kubrick50 Ideas on Using Twitter and LinkedIn for Business

CMA Ottawa Speed Networking Event

by Kelly Kubrick on May 25, 2009

On May 26th, 2009, join myself and other members of CMA Ottawa for great opportunity to pitch yourself, your company or a new product and service to your marketing colleagues in the nationagl capital region.

The event is called “Speed Networking” and it will be held at the Hampton Inn at 100 Coventry Road in Ottawa, Ontario.

Be sure to arrive with your business cards & brochures, and be prepared for your three minute elevator pitch! To ensure you get the most out of the event, also be sure to tell others what kinds of services you’re looking for. There could be some great suggestions right across the table from you.

Due to the special nature of this event, space is limited, so be sure to register ASAP.

Event details:

  • When: Tuesday, May 26th, 2009 from 11:45 a.m. to` 2:15 p.m.
  • Where: Hampton Inn and Conference Centre, 100 Coventry Road, Ottawa ON offering plenty of free parking
  • Cost: $ 35.00 for CMA members, $ 50.00 for non-members. Price includes lunch, coffee and dessert.

Register here

Presented by the Ottawa Chapter of the Canadian Marketing AssociationCMA Ottawa hosts monthly networking and educational luncheons and seminars throughout the year.  The CMA is a place of dynamic exchange among direct, interactive and customer contact marketing users, creators, managers and suppliers.

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Kelly KubrickCMA Ottawa Speed Networking Event

Web Analytics Wednesday: Feb 11, 2009

by Kelly Kubrick on January 29, 2009

Good news – Alex Langshur of PublicInsite has announced the date for Ottawa’s next Web Analtytics Wednesday.

Details: Wednesday February 11th, 2009 at 6:00. This month, it looks like we’ll be at the Heart & Crown Pub in the Byward Market, in the Black Rose Room and our topic is:

“…this event will feature a short presentation by the Canadian Mint on how they used customer satisfaction measurement to dramatically improve the user experience and drive key conversion events.”

And with a refreshing beverage or two, no less. What an excellent way to get your professional development in this month, don’t you think?

Thanks again for hosting Alex!

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Kelly KubrickWeb Analytics Wednesday: Feb 11, 2009

Ottawa Business Summit 2009

by Kelly Kubrick on January 29, 2009

If you have the chance, please join us next week on Tuesday February 4th, 2009 for the Ottawa Business Summit 2009. I’ll be speaking in the morning, but there’s a ton of great information on offer all day.

However, far more fun – the organizers have managed to entice one of the Dragons to head east on the 401!

Looks like three entrepreneurs will be given the chance to pitch – so if you’ve got a business idea and are looking for funding, this is your chance. Right here in our frozen, transit-strike paralyzed city.

Ahh – home, sweet home.

See you next week!

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Kelly KubrickOttawa Business Summit 2009

Belated Thank You to George, Mark and Zone5ive

by Kelly Kubrick on January 29, 2009

On December 11, 2008, I had the opportunity to moderate “Naughty or Nice: Lead Generation Tactics” offered by OCRI Zone5. My panelists were

George McTaggart, VP Marketing, Third Brigade, Inc.
Mark Emond, Business Unit Executive, North American Field Marketing Cognos, an IBM company

First of all, they were excellent presenters – great, meaty information from each with a compelling combination of entertaining credibility. I thoroughly enjoyed myself but the better news is that I think others did too:

From inmedia: Naughty or nice a matter of circumstance

From rove: OCRI Zone5ive Events: Are They Naught Or Nice?

My thanks to Leo and Elizabeth – I’m glad the event worked – we shall strive to do more of the same!

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Kelly KubrickBelated Thank You to George, Mark and Zone5ive

Ottawa’s first Web Analytics Wednesday!

by Kelly Kubrick on November 3, 2008

This morning, while checking Web Analytics Demystified for upcoming Montreal Web Analytics Wednesdays events, I was very pleased to see our first ever Ottawa WAW is scheduled for November 19th, 2008 at the Heart & Crown on Preston Street. Excellent news!

For event details and registration

Thank you to Alex Langshur for hosting – looking forward to it!

Now I’ve got to think of all the folks in the national capital region who need to know about this…

Quick update: Check out the photos Darlene Moore of Drive Traffic kindly posted from this event.

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Kelly KubrickOttawa’s first Web Analytics Wednesday!

Thank you CMA Ottawa

by Kelly Kubrick on October 28, 2008

A big thank you to everyone who attended today’s CMA Ottawa‘s luncheon, “Secrets to Effective Internet Marketing”. I enjoyed everyone’s questions and appreciate the time you took out of your day.

For those who may not be familiar with CMA Ottawa, it’s the local chapter of the Canadian Marketing Association, “the largest marketing association in Canada representing the integration and convergence of all marketing disciplines, channels and technologies.”

CMA Ottawa welcomes marketers from all sectors, public and private, from both sides of the river to its monthly luncheons (September to May). For information about upcoming sessions, please visit http://www.CMAOttawa.com.

Thanks!

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Kelly KubrickThank you CMA Ottawa