Events

Internet Marketing Secrets Revealed

by Kelly Kubrick on February 3, 2008

Good news for Ottawa’s business owners and entrepreneurs – details about the City of Ottawa‘s Small Business Forum 2008 are now available. The Forum is set for February 22nd, 2008 from 7:30am to 2:00pm at the Ottawa Congress Centre and the cost is $90.00 CDN (plus GST).

This year’s keynote is Cora Tsouflidou, Founder, President and CEO of Cora’s Breakfast and Lunch. As a result of one of my standing committee meetings, I’ve become a regular at the Ottawa-Kanata location so I’m looking forward to hearing the scoop on how Ms Tsouflidou grew her restaurant chain from a single location in Montreal in 1987 to more than 90 Canadian franchise locations today.

Speaking of scoop, I invite you to “Internet Marketing Secrets Revealed”, a presentation I’m giving at the same event from 9:00 – 10:00 AM. For those who might be interested, my plan is to explain

How to identify rich sources of website traffic
Why you should play nicely with robots
How perception vs. reality can work in your favour
Why assumptions can hurt (but testing can help)
How to take immediate advantage of the dawning “other” Internet

I’m going to assume that you have a website for your business already, but if not, please pop by anyway – if nothing else, I hope you’ll leave with a few plans in mind for when the moment does come.

Looking forward to seeing you there!

Kelly Kubrick
Online Authority

Is your web marketing MIA?

by Kelly Kubrick on February 3, 2008

Calling all Ottawa home builders, renovators, designers, trade contractors and suppliers! Have your Internet marketing efforts gone missing in action?

If so, GOHBA (The Greater Ottawa Home Builders’ Association) invites you to get your Internet marketing on track. Learn how to use the Internet to your advantage through improved customer service that remains accountable to the bottom line.

Join Kelly Kubrick of Online Authority for a web marketing breakfast workshop on Tuesday February 12th, 2008 from 8:30 to 11:30 AM at the Cleo Banquet & Convention Centre located at 156 Cleopatra Drive, Ottawa, Ontario.

To register, please contact Stephanie Norbury, Event Planner / Office Manager at GOHBA at events@ochba.com or call (613) 723-2926.

Jim Sterne is coming to Ottawa!

by Kelly Kubrick on January 22, 2008

If you are in marketing or communications, private or public sector, and responsible for your organization’s website, you need to make room on your calendar on February 7th, 2008, as Jim Sterne, Chairman of the Web Analytics Association, Founder & Chairman, eMetrics and all around web analytics guru, is speaking in Ottawa on February 7th, 2008.

His session is called “An Industry in Transition: Web Analytics to Marketing Optimization” and as per OCRI‘s recent email, the session overview is:

“Keynote presenter Jim Sterne will deliver insight into the maturity of the web analytics industry, the level of expertise among practitioners today; challenges and opportunities; and the role we – web managers, marketers and analysts – play as companies adopt the continuous improvement method of marketing optimization.

Jonathan Levitt of iPerceptions will follow with a 20-minute case study showcasing the benefits of capturing and measuring the perceptions and attitudes of your website visitors and customers.

Alex Langshur of PublicInsite will complete the event by delivering a 20-minute case study featuring the benefits of web analytics at work.”

Event details

Date: Thursday, February 7, 2008

Time: Registration 7:00 a.m. – 7:30 a.m, Breakfast & presentation: 7:30 a.m. – 10:00 a.m

Location: Sheraton Ottawa Hotel, Rideau Room, 150 Albert Street

Cost: Early Registration: $35.00 – OCRI / WAA members* (plus 5% GST), $60.00 – Non-members (plus 5% GST), late (after 5:00 PM February 5th) / on site: $45.00 – OCRI / WAA members* (plus 5% GST), $70.00 – Non-members (plus 5% GST). *WAA members please email amcmanus@ocri.ca to register.

Register online or contact Allison McManus, Conference Administrator, tel 613-828-6274 ext. 224, fax: 613-726-3444 or amcmanus@ocri.ca.

Measure for Measure: CASLIS Ottawa

by Kelly Kubrick on January 22, 2008

Are you a member of the Canadian library and information community? Are you interested in how to measure and communicate the value of your specialized library’s website?

If so, please join Kelly Kubrick of Online Authority on Thursday January 24th, 2008 at by registering for the 2008 CASLIS Ottawa Seminar held at Library and Archives Canada (395 Wellington Street, Ottawa, Ontario).

Kelly will present “Measure for Measure – an Internet Comedy of [T]errors: Web Performance Measurement” from 1:30 – 3:00 PM. She’ll discuss:

What Internet performance measurement means;
Why to bother with it; and
How to develop an Internet performance measurement framework

The seminar is hosted by CASLIS Ottawa, the Ottawa chapter of the Canadian Association of Special Libraries and Information Services (CASLIS), a division of the Canadian Library Association / Association canadienne des bibliotheques: “An award-winning not-for-profit organization, serving as the national voice of the Canadian library and information community and delivering a range of value-added services to professional librarians, library technicians, and the organizations that employ them.”

Help! My website is a dud!

by Kelly Kubrick on January 10, 2008

Is your business part of the residential construction industry in Ontario? Will you be attending “Ontario Forum 2008”, presented by the Ontario Home Builder’s Association (OHBA)?

If so, please join Kelly Kubrick of Online Authority for a two-hour seminar about how to diagnose if your website is a dud:

“Ever wondered why your website traffic is so low? Have you wanted to ask for an evaluation, but were afraid of what people might say? Most websites share common mistakes that are easily fixed. Come to this session to find out what you might be doing right…or wrong.”

Event details:

Ontario Forum 2008
Weston Prince Hotel
900 York Mills Road, Toronto, Ontario M3B 3H2
“Help! My website is a dud!”
January 17th, 2008 – 8:00 AM to 10:00 AM

Thank you WBN

by Kelly Kubrick on December 5, 2007

Many thanks to the Women’s Business Network (WBN) of Ottawa for the invitation to speak at their November 2007 luncheon. It was a pleasure to meet so many WBN members, learn about their companies and to have the opportunity to discuss today’s Internet marketing trends.

Thank you WBN members, for your interest in Kelly Kubrick’s and Online Authority’s particular passion – demystifying the Internet and teaching business owners how best to take advantage of the opportunities it offers.

Further, my thanks to Sue Smarkala of Adlerian Counselling and Consulting Group Inc for the great summary of the presentation.

Thank you OHBA!

by Kelly Kubrick on September 28, 2007

Many thanks to the Ontario Home Builders’ Association (OHBA) and host, the Greater Barrie Home Builders’ Association, for giving Online Authority the opportunity to present at this week’s 2007 OHBA Annual Conference in Blue Mountain Resort in Collingwood, Ontario. I thoroughly enjoyed hearing the storied origins of Two Men and a Truck from Mary Ellen Sheets herself. It was a pleasure meeting everyone and seeing the strength of the home building community in Ontario. Thanks again!

OHBA Collingwood Conference

by Kelly Kubrick on August 31, 2007

On September 27th, 2007, Kelly Kubrick will be presenting “Tips for Website Effectiveness” at the Ontario Home Builder’s Association (OHBA) Collingwood Conference 2007. The OHBA is the voice of the residential construction industry in Ontario and their 4000 members produce over 80% of the housing stock in Ontario. They represent every aspect of the residential construction industry. We’re looking forward to the event!

Thank You For Visiting Marcom 2007

by Kelly Kubrick on June 7, 2007

“Measure for Measure – An Internet Comedy of [T]errors: Internet Performance Measurement“, our presentation from June 7, is available for download in PDF format.

Making The Most Of Your Internet Presence

by Kelly Kubrick on May 25, 2007

Many thanks to the National Marketing Committee of the Canadian Home Builder’s Association (CBHA) for the opportunity to discuss Internet performance measurement. In particular, thank you to the members who volunteered their web site for public analysis during the meeting itself!