I’m very proud to announce Online Authority’s involvement in the launch of Digital Strategy Conference, an in-depth educational experience developed for managers and directors of marketing, communications, sales, customer service and information technology.
The inaugural conference will be held in Vancouver April 23-25, 2013 at the University of British Columbia’s Robson Square facility. Imagine a 3-day, deep dive into digital strategy with industry experts to teach you the essentials of planning, organizing, integrating and implementing digital initiatives.
In addition to the introductory sessions in Defining Digital Strategy and Establishing Digital Maturity, there are five key areas of learning:
- Organizational and Operational Readiness;
- Digging into Content Strategy;
- Mobile to Multiscreen;
- Social Strategy: Earned Media for Community Development; and
- Making Sense of Advertising / Paid Media.
Through the three days of content, there will be several digital strategy case studies presented to you from those who are ‘walking the digital strategy walk” today – peers who are grappling with the very same issues you are.
The conference came about through conversations with my colleague, Andrea Hadley, based on our observations of our collective need for “digital de-fragmentation” – or an opportunity to step back and get perspective on the never-ending demands for organizations to embrace digital. We are very fortunate to have a strong Advisory Board that provides a much-appreciated guiding hand.
For more information on the logistics of the conference itself, please take a look at answers to our Frequently Asked Questions for Vancouver.
Finally, if you’re game – why don’t you consider submitting a Case Study proposal? The Call for Speakers is open until November 30th, 2012.
See you in Vancouver!
Updated: The detailed Digital Strategy Conference Vancouver 2013 agenda is now available