Online Authority Blog

Feeling fragmented by digital?

by Kelly Kubrick on October 15, 2012

Working in digital is like being caught in a earthquake of change.

Late in April 2011, after many conversations with my web analytics industry colleague, Andrea Hadley, I made a fateful comment. Since first meeting in 2008 and as a past member of her advisory boards for Internet Marketing Conference, SMX Canada and eMetrics Canada, we had spent many hours debating the future of our industry.

Kelly Kubrick

Kelly Kubrick, Vice-President and Partner, dStrategy Media, producers of Digital Strategy Conference

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Andrea Hadley, President and Partner, dStrategy Media, producers of Digital Strategy Conference

Andrea is as passionate as I am about digital, and also happens to be a conference producer, based in Vancouver. She and I regularly discussed how it seemed that everyone we spoke to felt increasingly overwhelmed by the never-ending tactical options in digital.

The only advice out there seemed to be “You should quit; go work for someone who ‘gets’ digital”.

We didn’t like that advice. How could our industry build capacity in digital if the only advice was to encourage churn? We’d get nowhere as an industry or country.

“You should bring a conference to Ottawa”, I said. Innocently. Not understanding the significance of the gleam in her eye…

Within the year, we formed dStrategy Media, producers of the about-to-be-launched Digital Strategy Conference.

Introducing Digital Strategy Conference

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In digital, not only are we challenged by the need to juggle multiple dimensions – our people resources, our technology resources, our data, our content and social strategies…but on top of it, there’s non-stop fragmentation: new platforms, new channels and new business models.

What do do? Join us at Digital Strategy Conference. It will be a deep dive into digital strategy, bringing together senior directors and managers with industry leaders to learn the essentials of planning, organizing, integrating and implementing digital initiatives.

Digital Strategy Conference is an instructor-led, three day educational event intended to explore the fundamentals of digital strategy. We’ve outlined the key areas of learning so you know what to expect. Learn more here:

The first Digital Strategy Conference will take place in Vancouver, British Columbia in April 2013 followed by Ottawa, Ontario in June 2013. In each city, we’ll be tackling the following topics:

  • Defining Digital Strategy
  • Establishing Your Digital Maturity
  • Data Strategy and Performance Measurement
  • Digging into Content Strategy
  • Mobile to Multiscreen Strategy
  • Social Strategy
  • Making Sense of Paid Media

The call for speakers for both Vancouver and Ottawa is now open, and we look forward to reviewing your submissions. We hope you can join us!

Kelly Kubrick

Digital Analyst and President of Online Authority; co-author dStrategy Digital Maturity Model, COO of MyLiberty.Life, co-founder, Digital Strategy Conference; co-owner 3rd generation family business. Downhill Skier. Foodie. Fan of all things digital.

Kelly KubrickFeeling fragmented by digital?

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