Assessing digital maturity can help your organization prioritize
With Digital Strategy Conference Vancouver 2013 behind us and our next edition, Digital Strategy Conference Ottawa 2013 only days away, I was very pleased to be invited to participate in IABC Ottawa’s the Voice podcast, to talk about the concept of digital maturity that we proposed last month in Vancouver.
I had the chance to sit down with Danny Starr, host of The Voice podcast for a chat about the launch of dStrategy Media, our proposed Digital Maturity Model and the upcoming Ottawa conference. The podcast, The Voice Episode 58: Understand Your Organization’s Digital Maturity with Kelly Kubrick runs about 20 minutes long, and in it Danny and I discuss:
- What digital maturity is
- Why is it important for an organization to assess its maturity
- Why digital maturity should be looked at horizontally, across your organization, not simply as a marketing-communications issue
- The Six Dimensions of Digital Maturity, and how they are rated
- What types of indicators are used in the dStrategy Media Digital Maturity Model
- How to manage an organization’s tendency to rate itself too highly
- Who could take charge of the effort to rate your organization’s digital maturity
- Symptoms or signs that your organization may not be as mature, digitally, as it thinks
- What the next steps are once an organization has assessed it’s maturity
My thanks to IABC Ottawa, supporting sponsor of Digital Strategy Conference Ottawa 2013, and the crew from The Voice, for giving me the chance to explain more about our proposed business planning tool
Listen: Understand Your Organization’s Digital Maturity podcast from the Voice
Have a listen to episode 82 and let us know your thoughts. During the Ottawa conference, we’ll be presenting two case studies – from a non-profit and from a for profit company, who undertook our digital maturity assessment.