Online Authority Blog

Digital Maturity: the Data Strategy Dimension

by Kelly Kubrick on December 20, 2012

Originally published on the Digital Strategy Conference blog; republished with permission from dStrategy Media.

The third dimension of digital maturity is your Data Strategy. It is one of Six Dimensions of Digital Maturity™ assessed in the dStrategy Digital Maturity Model™, a business planning tool to help organizations improve their digital processes against an established standard.

Data Strategy icon from the dStrategy Digital Maturity Model An organization’s data strategy “reflects all the ways you capture, store, manage and use information.” Without a data strategy, organizations struggle with

  • Uncertainty about what data is collected / available
  • Poorly understood data standards, and how that can lead data quality issues
    • Is it ‘stale’?
    • Is ‘clean’ and / or ‘trusted’?
    • Is it ‘usable’ / is it ‘accessible’? In which formats?
  • Deciding how long they should store data
  • Who / which roles should be responsible for protecting and securing data
  • A lack of recognition of the strategic value of the data collected

Now, think about your organization’s approach to your data:

  1. Could you inventory the different data sources your organization has available? Within each, do you know what data you are collecting?
  2. How would you characterize your organization’s collection of customer data such as email addresses, ecommerce sales data, or member information?
  3. How would you characterize your organization’s use of data?
    • How ‘clean’ is your data?
    • Do you trust the data?
  4. Who is responsible for collecting and cleaning the various data sources?
  5. Are you collecting the data needed for you to take action with it?
  6. How quickly does your organization act on the data (offline / operational, customer, or digital) you are collecting?

When assessing your level of maturity in data strategy, think about the data you collect, how you use and share it and how frequently and how quickly you act on it.

Answering these questions is will help your organization determine if it is in the best position to implement your digital initiatives. What do you think? Have you got the right data strategy in place to ensure your organization’s digital success?

Next: Content Strategy

Next, let’s take a look at the fourth dimension, your organization’s content strategy.

Participate in the dStrategy Digital Maturity Benchmark Survey

For specific questions that measure the human resources dimension of digital maturity, take the dStrategy Digital Maturity Benchmark Survey. We will share our collective results at the next Digital Strategy Conference.

Learn how to measure your organization’s digital maturity

Or, to measure your organization’s digital maturity across all six dimensions, register for our upcoming Mapping Digital Maturity Workshop, a practical, hands-on learning session to help your organization create a road map for digital success.

Kelly Kubrick

Digital Analyst and President of Online Authority; co-author dStrategy Digital Maturity Model, COO of MyLiberty.Life, co-founder, Digital Strategy Conference; co-owner 3rd generation family business. Downhill Skier. Foodie. Fan of all things digital.

Kelly KubrickDigital Maturity: the Data Strategy Dimension

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