Online Authority Blog

Digital Maturity: the Technology Resources Dimension

by Kelly Kubrick on December 10, 2012

Originally published on the Digital Strategy Conference blog; republished with permission from dStrategy Media.

The second dimension of digital maturity is Technology Resources. It is one of Six Dimensions of Digital Maturity™ assessed in the dStrategy Digital Maturity Model™, a business planning tool to help organizations improve their digital processes against an established standard.

Which technologies are in your technology toolbox today?

Technology Resources icon from the dStrategy Digital Maturity ModelHow has your organization addressed the availability and investment in the technology necessary for implementing your digital initiatives?

What types of digital initiatives are underway?

Are you publishing web content? Social media content? Email content?

If you are publishing digital content, are you managing your website internally or does your agency? Are you (or they) managing those efforts via content management systems?

As data is one of the outputs of web, email and social content management systems, are you using any kind of analytics tools to help generate insight in how those efforts are performing?

Are any of your people trying out any tools that let them collaborate more easily? Perhaps Google Drive or Dropbox to share files with your agencies? Perhaps Skype to avoid expensive long distance phone bills?

What kinds of rules and processes or governance do you have for the use of all of these digital technologies?

Answering these questions is will help your organization determine if it is in the best position to implement your digital initiatives. What do you think? Have you got the right technologies in place to ensure your organization’s digital success?

Next: Data Strategy

Next, let’s take a look at the third dimension, your organization’s data strategy.

Participate in the dStrategy Digital Maturity Benchmark Survey

For specific questions that measure the human resources dimension of digital maturity, take the dStrategy Digital Maturity Benchmark Survey. We will share our collective results at the next Digital Strategy Conference.

Learn how to measure your organization’s digital maturity

Or, to measure your organization’s digital maturity across all six dimensions, register for our upcoming Mapping Digital Maturity Workshop, a practical, hands-on learning session to help your organization create a road map for digital success.

Kelly Kubrick

Digital Analyst and President of Online Authority; co-author dStrategy Digital Maturity Model, COO of MyLiberty.Life, co-founder, Digital Strategy Conference; co-owner 3rd generation family business. Downhill Skier. Foodie. Fan of all things digital.

Kelly KubrickDigital Maturity: the Technology Resources Dimension

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