Online Authority Blog

Google Analytics report Annotations: Your Analysis BFF (Best Friend Forever)

by Kelly Kubrick on March 5, 2011
Post updated repeatedly over time…!

One of my favourite features in Google Analytics is called “Annotations. It’s a simple concept, but incredibly easy way to add context to your data for everyone in your organization. that easily allows you to add a quick hit your reports with information specific to your operating environment:

google-analytics-create-annotation

After annotations have been added, they show up like this:

google-analytics-annotations-bubbles

and when expanded, like this:

google-analytics-annotations-expanded

Examples of the context you can add include

  • Email newsletter / blog publishing dates
  • Special event dates
  • Media coverage
  • Campaign start / stop dates, changes to creative
  • Changes to your page tag or profile / view settings

How do I annotate my Google Analytics reports?

  1. Chose a specific date in the calendar
  2. Click the down arrow at the bottom of the calendar
  3. Click Create new annotation

Or watch this 1 minute video:

 

Kelly Kubrick

Digital Analyst and President of Online Authority; co-author dStrategy Digital Maturity Model, COO of MyLiberty.Life, co-founder, Digital Strategy Conference; co-owner 3rd generation family business. Downhill Skier. Foodie. Fan of all things digital.

Kelly KubrickGoogle Analytics report Annotations: Your Analysis BFF (Best Friend Forever)

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