For the past couple of weeks, I’ve been pulling together data and screen shots for a presentation to CMA Ottawa (the Canadian Marketing Association – Ottawa Chapter) on Tuesday, September 27th, 2011 at the Hampton Inn and Conference Centre.

I’m presenting “Deadliest Online Warrior: “Marketing Tactics in a Battle for Budget” to fellow marketers in the national capital region. My plan is to present online marketing campaign results in a case study format so that the audience can get a feel for how different tactics performed. Until then:

“Instead of a TV show that pits historic and modern warriors to battle to the death, how about a conversation that pits historic and modern online marketing tactics in a battle for budget?

As customers spend more time in social networks and less in their email boxes and traditional websites, how should organizations adjust their online acquisition strategies? Join Kelly Kubrick of Online Authority for insight into the effects of combining paid search and social advertising with the power of social media marketing. Kelly will take you through a head-to-head result comparison between tactical legends of the online battlefield:

•    Paid Keyword Search vs. Social Network Advertising’s Demographic / Psychographic Targeting?
•    Banners: Behavioural Targeting vs. Search Term Targeting?
•    Email Buy vs. Social Media Content Marketing?”

I’m very pleased to report that CMA Ottawa now has online registration available. Event details are:

When:     Tuesday, September 27th, 2011 from 11:45 a.m. to 2:15 p.m.
Where:     Hampton Inn and Conference Centre, 100 Coventry Road, Ottawa, K1K 4S3
Cost:         $ 40.00 for CMA members, $ 55.00 for non-members

As always, there’s plenty of free parking and the cost includes lunch, coffee, dessert, and a great opportunity to network with many other local marketing professionals.

For those of you who may not be familiar with CMA Ottawa, they “host monthly networking and educational luncheons and seminars throughout the year.  CMA Ottawa is a place of dynamic exchange among direct, interactive and customer contact marketing users, creators, managers and suppliers.”

I hope to see you there!