From April 29 – May 1, 2014, I had the pleasure of watching our second Digital Strategy Conference Vancouver unfold. We returned to UBC Robson Square and expanded the content to offer two tracks per day for all three days; nearly twice as many sessions as 2013. As co-founder of the event, I was pleased to moderate two tracks as well as present the latest on digital maturity.
On the presentation side, Andrea Hadley and I presented the Six Dimensions of Digital Maturity and provided initial findings from our dStrategy Digital Maturity Benchmark Survey 2014. I also facilitated three “Mapping Your Digital Maturity” sessions, each one intended to help our attendees better understand the benefits and mechanics of mapping their organization’s digital maturity.
Digital Strategy Conference Vancouver 2014 Key Stats:
- Expanded agenda with two tracks per day
- 50+ speakers across industry and sector
- 24 blog posts that captured our collective learning
- 1400 Tweets contributed from nearly 230 contributors
In anticipation of testing an experimental session format – a Google Hangout with a virtual panel of speakers scattered across North America, we published a series of “Future of Work” blog posts in advance of the panel, to introduce everyone to those speakers.
As a digital analyst, I thoroughly enjoyed the task of moderating our Data Strategy and Analytics track, especially as it brought together analytics friends and colleagues old and new:
- David Jenkins, VP Data Intelligence, Traction
- Bryan Robertson, Senior Analyst, OpenRoad Communications
- Brent Dykes, Evangelist for Customer Analytics, Adobe and Author, Web Analytics Action Hero
- A panel that tackle how to Drive Competitive Advantage with Analytics and Data
On a personal note, my favourite sessions included Tim Goudie for the intriguing way he deconstructed Coca-Cola’s sustainability efforts via our digital maturity model; Ann Handley of MarketingProfs, simply because I’ve been a fan for years (I have her and C.C. Chapman’s book Content Rules on the bookshelf behind me) and Eric Hellweg for his thoughtful presentation on the impact of digital on the Harvard Business Review‘s processes and organizations.
Mark your calendars for Digital Strategy Conference Ottawa 2014
It was another great gathering and I’m already excited for next year. However, before then, we’ll gather Canada’s digital strategy community here in Ottawa, from September 30 – October 1, 2014 at Carleton University. Be sure to mark your calendars and join us for Digital Strategy Conference Ottawa 2014!