First published on the Digital Strategy Conference blog on April 2, 2015.
Ready for round 5?
Wow – five? It’s our fifth Digital Strategy Conference already. So glad you could join us! Get ready to learn from over 40 top marketers and digital experts from across North America in Vancouver’s UBC Robson Square, here to share their organizations’ experiences in tackling the ever-evolving challenges of digital. From May 11-14, we’ll explore topics including digital fluency, the intersection of social and community, content strategy versus content marketing, and digital’s potential for filling the sales or lead generation pipeline.
No hype. Real world case studies
Be prepared to take lots of notes as we hear real-world case studies on specific ways that organizations are taking advantage of data to improve business results. Not hype. Real-world.
Our agenda aligns with the Six Dimensions of Digital Maturity, the foundation of the dStrategy Digital Maturity Model, a framework and business planning tool designed to help you assess your organization’s current level of digital maturity.
New this year: Mapping Digital Maturity Workshop
Interested in learning how to assess your organization’s digital processes and their state (ranging from ad hoc to optimized)? For the first time in Vancouver, we’ll be offering our “Mapping Your Digital Maturity” workshop. Join us for a very practical, hands on workshop to dive into the dStrategy Digital Maturity Model on May 11, 2015 – the day before Digital Strategy Conference Vancouver 2015 kicks off.
We continue to believe that digital impacts horizontally across function, and that its lessons can be leveraged across sector and industry. Please take advantage of the experience and insights shared by the conference speakers. This is your chance to hear lessons learned, recommended approaches and landmines to avoid.
Shared perspectives increase insight
Share those insights when you get back to the office – the more perspective our collective community can bring to digital, the better.
You’re among friends, so ask questions, lots of questions. Tweet your thoughts, introduce yourself and network like no one is watching. I look forward to meeting you!
Co-Founder and Chair, Digital Strategy Conference